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I build products,
create marketing campaigns,
and write scripts.
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Projects
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PayPal Debit Card
We designed the first two-click enrollment flow for the PayPal Debit Card.
My team and I conducted customer research and ran experiments to optimize the digital debit card, card management, and error experiences.
Debit Card Enrollment Flow
Digital Debit Card Headline Test
Debit Card Management
Debit Card Insufficient Funds Message
PayPal Cash Back Rewards
We partnered with everyone to design the first cash back rewards system that stretches across the entire product portfolio.
It's what Will Ferrell is singing about in this PayPal Everywhere commercial. It premiered during Super Bowl LIX (59) in 2025.
Store: One Payment Option Available
Store: Multiple Payment Options Available
Category: One Payment Option Available
Single Screen for Saving Cash Back Offer
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DashPass Annual Plan Conversion + Benefit Activation
We introduced DashPass Annual Plan promos before and after the checkout experience.
We created Max and Lyft activation reminders for Annual Plan members, so they can get the most from their membership.
Order Cart: Savings Promo
Post Checkout: Free Max Subscription Promo
Post Checkout: Savings Promo
DashPass: Activate Max
DashPass: Link Lyft
DashPass Monthly Drops
We introduced a variety of monthly perks for Annual Plan members, creating even more reasons to love DashPass.
Monthly Drop: Grocery Savings
Monthly Drop: New Restaurant Savings
DashPass Value Tracker
As a side project, my design partner and I created a scalable framework to quantify and feature the value DashPass brings to customers over time.
Content Strategy
Content Explorations
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QuickBooks
We designed a brochure for our booth at the Facebook Boost event. We packed in a wealth of financial info for small business owners who are just getting started.
Facebook Boost Event Brochure
Facebook Boost Event Brochure
QuickBooks Mileage Tracker
We created a digital ad spot to introduce the new mileage tracking feature in the QuickBooks app. It helps Uber drivers and small business owners keep track of their miles to maximize tax deductions.
