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I'm driven to design intuitive, enjoyable experiences.
Experiences that reflect our humanity, invite joy, and
lead us to a better place.
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PROJECTS
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PayPal Debit Card
Leading content strategy and design, my team and I created the PayPal Debit Card and its digital twin so customers can finally use PayPal everywhere.
We conducted several months of rigorous customer research, design iterations, and lively conversations.
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Digital Debit Card Headline Test
Debit Card Enrollment Flow
Debit Card Management
Debit Card Insufficient Funds Message
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PayPal Cash Back Rewards
I partnered with everyone to design the first cash back rewards system that stretches across the entire product portfolio.
It's what Will Ferrell is singing about in this PayPal Everywhere commercial. It premiered during Super Bowl LIX in 2025.
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Store: One Payment Option Available
Store: Multiple Payment Options Available
Category: One Payment Option Available
Single Screen for Saving Cash Back Offer
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DashPass Annual Plan Conversion + Benefit Activation
We introduced DashPass Annual Plan promos in the checkout experience to illustrate membership benefits and savings on each order.
We created Max and Lyft activation reminders for Annual Plan members, helping customers get the most from their membership.
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Order Cart: Savings Promo
Post Checkout: Free Max Subscription Promo
Post Checkout: Savings Promo
DashPass: Activate Max
DashPass: Link Lyft
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DashPass Monthly Drops
I designed an array of monthly perks for Annual Plan members, creating even more reasons to love DashPass.
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Monthly Drop: Grocery Savings
Monthly Drop: New Restaurant Savings
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DashPass Value Tracker
As a side project, my design partner and I created a scalable framework to feature and quantify the value DashPass brings to customers over time.
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Content Strategy
Content Explorations
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QuickBooks
We designed a brochure for our booth at the Facebook Boost event. We packed in a wealth of financial info for small business owners who are just getting started.
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Facebook Boost Event Brochure
Facebook Boost Event Brochure
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QuickBooks Mileage Tracker
We created a digital ad spot to introduce the new mileage tracking feature in the QuickBooks app. It helps Uber drivers and small business owners keep track of their miles to maximize tax deductions.
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